Marketing Truth Serum

The Sustainability Greenprint

Are You Interested In Sustainability,

But Don’t know Where to Start?

(Have you tried to wade through the alphabet soup of sustainability and make sense of the most important principles, policies and players, but you don’t have the time to figure out what fits and what’s legit?)

There’s just too much misinformation about sustainability.

All of a sudden everything is sustainable. Sustainability is found in products and lifestyles, business practices and reporting requirements.

What’s more, you don’t know where to look for the right information. You don’t have time to search which “authority” to follow. It depends on the context and the specific angle, but all you want to know is how sustainability applies to your project. You want to have a clear overview of the field, but you don’t want to waste hours and days to do it!

There are few up-to-date resources of consolidated information about sustainability, what it means and how to apply it.

There are a lot of books about sustainability and a lot of internet sites, but you don’t have all the information in one place. Depending on your specific area and location, one aspect might have a very different meaning than another.

It’s like being lost in the middle of a maze without a clue about where you’ve been or where you’re going.

Whenever you consider professional development you want to know:

How much time will it take?
Can I just find it up on the internet?
How much is it?

 

Introducing The Sustainability Greenprint

The Sustainability Greenprint is a concise handbook that has all the information you need without going overboard and it’s something that you can access right here and now.

You can read about the sustainability field from the comfort of your home and almost immediately. The handbook is relevant, readily accessible and delivered right to you.

Hyperlinks with additional resources.
If you want to find out more information about a particular area, click on the link and you’ll be taken to a respected source to find out more.

Written by a sustainability expert.
This report was written by an expert with a PhD in sustainable development and who has over 20 years of experience working in the trenches.

Stylish layout with colorful photos that’s easy on the eyes.
The report is professionally laid out with eye-catching color photos and almost 80 pages of solid content.

The practitioner’s perspective.
You’re given the perspective from someone who just doesn’t want to read about sustainability, but who wants to implement it.

A reference guide to sustainability.
You can start at the beginning and work your way through the pages or skip back and forth, depending on your preference.

For the neophyte to seasoned vet.
Whether you’ve been working on sustainable development issues for years or are new to the field, this handbook will provide you with a broad overview of the most influential sustainability policies and tools in 12 easy to understand sections.

You don’t need to be a rocket scientist to figure it all out.
What you need is a solid understanding that connects the frameworks, approaches and tools into a cohesive and concise overview. Something that gives you a boost to speak knowledgably about sustainability and put your best foot forward. And identify how all the pieces of information fit together.

But the last thing you need is another book to read piled on your desk. No problem, the 80 page handbook is available as an MP3 file where you can listen to an audio recording on your iPod, or from the comfort of your home.

“The Sustainability Greenprint” contains over 18,000 words and 80 pages of solid content. This isn’t some repackaged fluff. Every page in the book and the audio will give you a deeper insight into how to relate sustainability to your unique situation and drastically improve your comprehension of the sustainability field.

So what does “The Sustainability Greenprint” contain?
Here is a list of what to expect.

Part 1: Building A Sustainable Foundation

  • Why the sum is not equal to its parts
  • Why fairness matters
  • Structuring decision-making for sustainability
  • The reason why polluters should pay
  • Why it makes sense to error on the side of caution
  • The secret about why it’s important to focus on demand and not just supply
  • How not to resort to simple responses to some common problems

Part 2 Finding Common Ground

  • Critical principles that underpin sustainability ideals
  • Discovering the meaning of sustainability and which principles to work towards
  • What standards determine and manage the environmental and social risks to finance development?
  • What the key premises are behind sustainable design?
  • How a charrette helped formulate principles for a sustainable city

Part 3 – Measuring Performance: Sustainability Standards, Assessments & Tools

  • Which accounting methods best manage sustainability performance?
  • Differentiating carbon from ecological footprints
  • What is the most common sustainability reporting framework
  • How to quantify and manage greenhouse-gas emissions in a company
  • How to find a legitimate ecolabel?
  • Knowing the difference between local and organic and which one is more sustainable
  • How to measure performance based on labor standards?
  • What constitutes socially responsible behavior in companies?

Part 4 – Sustainable Communities and Green Buildings

  • Why the United States shuns the United Nations and what policies have been substituted in its place?
  • How to grow food self-sufficiently?
  • Why environmental building assessments are changing?
  • What constitutes a compact neigborhood and why it matters?
  • How to find balance between industry and livability?

Part 5 – Bending the Bottom-line

  • How the GDP relates to quality of life (hint, it doesn’t)
  • What’s a viable alternative to a limited liability company?
  • How the Japanese word, kyosei, relates to sustainability?
  • What are examples of a local living economy? (that actually exist!)
  • Why social enterprises and social entrepreneurship have risen in popularity?
  • What are the shortfalls in using the triple bottom line?

Part 6 – It’s All About the People

  • How to adjust management and research decisions to achieve better results
  • How to plan future actions when affected by competing sectors
  • How to use awareness, baselines, visions and transition strategies to realize sustainability goals
  • Why we’re moving from environmental management systems to sustainability management systems

Part 7 – What We Can Learn from Nature

  • How do you emulate natural patterns to create products and processes?
  • Why reintegrate manufacturing processes after ecological cycles?
  • How do you compile an inventory of energy and material inputs to evaluate environmental impacts and interpret results?
  • Why should producers take responsibility for environmental and economic impacts of their products?

Part 8 – Putting Your Money Where Your Mouth Is

  • Ways to green purchasing decisions and procurement policies
  • Why fair trade controversies can pit small-scale companies against multinationals?
  • How to save 20%–30% of energy on major appliances, office equipment and even buildings
  • Why it’s critical to know the difference between the Forest Stewardship Council and the Sustainable Forestry Initiative.

Part 9 – The New Frontier

  • What significant laws and regulations have shaped sustainable development in the United States?
  • Which initiative integrates transportation, housing and the environment into a unified approach and why it matters?
  • What tax provision to clean up the environment has failed to get renewed since 1995, despite several attempts?

Part 10 – Forging Ahead

  • Why is Europe further ahead than North America in implementing sustainable development policies?
  • Which initiatives in Europe could be replicable in the United States?

Part 11 – In Search of  the Wayfinders

  • Which international drivers have ushered in sustainable development as the way to conduct business?
  • How do global actions reach local communities and organizations?

Part 12 – Sustainability Players

  • What’s the “lay of the land” for identifying sustainability organizations around the world?
  • Who are the “movers and shakers” within the field?

Appendix – The Alphabet Soup

  • What’s the difference between DJSI and New Urbanism?
  • How are Aalborg principles different from Melbourne principles? And where is Aalborg anyway?
  • Is the TBL or the TNS a more effective management approach?

With the Sustainability Greenprint, you are going to obtain consistent results.
Why you can count on consistent results are because of three simple reasons:

Reason 1: You’ll learn about key sustainability terminology used in the field from practitioners.

Reason 2: You can start at the beginning and read from beginning to end or you can skip around, depending on your preference.

Reason 3: You can click on the hyperlinks for more information.

So what’s in The Sustainability Greenprint? And how can it help you?
Here’s just a tiny preview of what’s in The Sustainability Greenprint.

Abundant resources. The Sustainability Greenprint provides best practices from communities and businesses successfully implementing sustainability with additional resources you can follow up on.

Written by an authority in sustainability. Dr. Hendrickson has been speaking and writing about sustainability for years and is a well-regarded expert in the field.

Professionally presented. The Handbook is displayed in vivid colors and includes a list of organizations that are at the forefront of sustainability from around the world.

The practitioner’s perspective. This isn’t a bunch of academic rhetoric, but the nuts and bolts of the principles, policies and tools that are tackling the challenge of the 21st Century.

A reliable reference guide. You can start at the beginning and work your way through or skip back and forth, depending on your preference.

Clear, concise and professional. Our “Clear and Concise Guarantee” gives you the satisfaction and know-how to gain the expertise in sustainability to talk like an expert. All from the comfort of your home. That doesn’t mean we’ll read or listen to The Sustainability Greenprint for you, but it does mean that we are committed to building your knowledge base and capacity. If you are not 100% happy with this product we will refund your money within the first 30 days of purchase. No questions asked. Now how’s that for being clear and concise?

Can we peek inside the book?

 

“What a great resource on a topic that’s quite a challenge to grapple with!”

If you work in sustainability or hope to in your next career, I highly recommend you study the Sustainability Greenprint. In addition to gaining a more thorough understanding of key sustainability issues, you’ll gain a new appreciation of how all of these topics fit together. The additional resources and organizations David provides for exploring these topics are targeted and offer you a valuable time savings.


Dr. Carol McClelland, Ph. D.
Green Career Central
Author of Green Careers For Dummies

 

A great resource for those just starting on the sustainability journey – and also for those who need a ‘ready reckoner’ of the latest thinking.

Google is great for looking things up when you’ve a good idea of what you’re looking for… Where The Sustainability Greenprint excels is in bringing together all the key dimensions and facets of contemporary approaches to sustainability in one easy to read and reference booklet.

 

 

 

 

Julian Crawford
Director
EcoSTEPS – Sustainability Partner
Australia

But this is going to be expensive and times are tight right now.
While it’s true that the Sustainability Greenprint does cost as much as taking a friend out for lunch, this investment can help you develop the knowledge and skills to professionally relate to others in the sustainability field. You’ll be confident to have an overview about sustainability at your fingertips that will impress your colleagues.

“A great reference for the digital desk-top of student or professional alike.”

The Sustainability Greenprint does a superb job of organizing and explaining the unfortunate maze of acronyms and jargon that have arisen in the field of sustainable development.

Dano Weisbord
Sustainability Professional
London, United Kingdom

So why buy now?

The biggest reason why you need this resource right away is because it will save you the time and frustration of searching for various terms, principles and frameworks in the future. The second reason is that it ends up costing you more to not know how to relate and tie together the various principles and tools.

Nothing to lose, but a lot to gain

A 30 day “Clear and Concise Guarantee” gives you the piece of mind that if you find the products not to be as you expected or if you don’t feel the information works for you, we will issue a prompt refund. All you have to do is email or call us. The guarantee is clear and concise so there is nothing to lose. And our knowledge is based on years of working in the trenches on sustainability issues.

Here are the details.

Please note you get digital products. In effect you get a pdf report and mp3 files. The images below are just a representation.

Book: The Sustainability Greenprint The Sustainability Greenprint Audio Series
Identify which policies, tactics and tools you need in the sustainability field. Listen to a The Sustainability Greenprint audio files on your phone or iPod

 

Product: The Sustainability Greenprint
Introductory Price (a $141 value!)

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Book Sustainability Greenprint
(valued at $47)
MP3 Audio files
(valued at $47)
Bonus 45 minute Sustainability Expert Interview ($47)
Special Introductory Price $19.97 USD $29.97 USD

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Dr. David J. Hendrickson
Goods and services provided by:
David J Hendrickson (1848 E 8th Avenue, Vancouver, BC, Canada V5N 1T8).
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